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Pharma trade models under pressure: Proposed new EU directive could disrupt fiscal importations

The draft EU guideline sets to prevent fiscal importation from any entity not holding an EU Wholesale & Distribution Authorisation (WDA)

Fiscal importation refers to the practice of invoicing goods from outside the EU into an EU member state, where the goods are ultimately supplied. This approach is prevalent among multinational pharmaceutical companies operating complex, cross-border manufacturing networks. However, these companies are facing a fragmented regulatory landscape, as national legislation and judicial decisions continue to govern these matters on a country-by-country basis within the EU.

 

EU vs non-EU: Rising legal challenges in local EU courts on fiscal importation with non-EU entities

The release of EU Good Manufacturing Practice (GMP) Annex 21 in 2022 has introduced new challenges for the pharmaceutical industry, particularly regarding importation requirements into the EU. While Annex 21 aims to streamline and clarify the importation process which is commonly used in supply chain set-ups with EU neighbours, it failed to clarify ambiguities related to fiscal importation practices. 

Countries such as Switzerland and the United Kingdom, despite not being part of the EU, host a significant number of pharmaceutical and biotech companies that play active roles in the complex supply chains of EU-based pharmaceutical companies.

The recent draft of the EU Directive issued in April 2023 (Directive of the European Parliament and of the Council on the Union Code relating to medicinal products for human use) introduces a new layer of complexity by explicitly prohibiting an EU WDA holder from procuring medicinal products from a wholesaler without EU WDA, including through financial transactions. Although enforcement of the Guidance is not slated to begin until 2026, pressure is building up within the pharmaceutical industry due to local court rulings in EU countries that address fiscal importations. Notably, Sweden and Germany authorities have taken significant actions in this regard.

  • The German Federal Administrative Court states, that pharmaceutical suppliers must possess a WDA granted by an EU member state (BVerwG 3 C 1.20).
  • The Swedish Medicines Agency has contested Swiss invoicing practices at a Swedish pharmaceutical firm (Swedish Administrative Court, Decision 3084-24).

 

Common non-EU principal entity model

With the effectiveness of the new EU Directive, the national discretionary space will perish and procurement of medicinal products from a non-EU WDA holder, including through fiscal transitions will be not allowed. That means that for goods staying within EU borders, fiscal flows involving Switzerland, UK and other non-EU countries will no longer be possible for European wholesalers.

Cross-functional impact with potential next steps

To ensure compliance with the changes, we recommend that pharma and biotech companies consider potential next steps.

Impact: Risk of findings during inspections and loss of market access.

Next steps:

  • Identify wholesale activities that could qualify as a fiscal import. Develop a holistic or targeted mitigation strategy.

Impact: Risk of supply chain disruptions, increased costs, and loss of customer trust.

Next steps (Holistic Solution):

  • Map and evaluate current supply chain flows and identify necessary actions.
  • Identify potential short-term interruptions for your markets.

Impact: Risk of penalties and increased scrutiny from tax authorities

Next steps (Holistic Solution):

  • Understand and map the new intercompany transactions under the new business model.
  • Evaluate functions, assets, and risks at the level of the relevant entities to adjust the transfer pricing accordingly.
  • Assess potential exit tax considerations as well as the overall tax impact of the new business model and impact on the group's effective tax rate.

Impact: Risk of customs delays, fines, and disruption of supply chain operations.

Next steps (Holistic Solution):

  • Design and execute the implementation of a revised customs structure to comply with new EU Regulations.
  • Align new commercial supply chain with VAT reporting.
  • Verify specific requirements for registering customs operations in new jurisdictions to ensure business continuity and compliance.
  • Assess the duty impact of the new model and evaluate potential duty optimisation methods.

Impact: Risk of legal disputes, fines, and operational disruptions.

Next steps (Holistic Solution):

  • Understand corporate law requirements for new EU entities according to local jurisdictions.
  • Negotiate adjustments in contracts with third parties.

EU Fiscal Import Compliance: Strategic Decision Framework

The challenges each company faces are unique. Deloitte guides our clients in navigating complex issues through a strategic decision framework. A team of multi-disciplinary advisors in the pharmaceutical sector will be mobilised to help you determine the optimal strategy and next steps that are tailored to your needs.

Deloitte offers two critical sets of services: Financial Flow Restructuring and Supply Chain-Specific Adaptation. Depending on factors such as your company's location, key markets, and manufacturing sites, we can guide you in choosing between a holistic solution or targeted strategies for supply chain adaptations.

How Deloitte can help

We bring the right expertise and experience to support you in preparation for 2026. To allow sufficient time to design and implement the best solution for your organisation, it is essential to start working towards clarity now.

Partner with us and gain insights from our has extensive experience in supporting global pharma organisations with compliance assessments of their trade models for EU portfolios, specifically concerning European regulatory requirements, in particular Annex 21 related regulations as well as fiscal importation.

Contributors

We are grateful to Agata Gorska, Dr. Florian Zischka, Juliette Odorico and Federico Sasso for their valuable contribution to this report. 

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