Deloitte: R&D has been identified in the Deloitte’s Power Up Switzerland report as a crucial element to ensure ongoing Swiss competitiveness and prosperity. What do you think are the optimal support conditions and framework to boost R&D in Switzerland?
André Muff: R&D framework conditions in Switzerland are well supported by the country’s educational institutions, which have a good global reach and network. Swiss universities, such as ETH/EPFL, and technical colleges are well known both locally and globally and work closely with industries and companies. For example Siemens Smart Infrastructure Building Products, in short SI BP, in Zug is a key research partner of HSLU, the Lucerne University of Applied Sciences and Arts. As Head of R&D of SI BP, I am a member of the Governing Council of the HSLU and actively involved in helping to set strategic direction and guiding the curriculum of the institution.
The country’s liberal politics also plays a role in attracting foreign R&D professionals, which is especially important given the limited R&D talent pool in Switzerland. Certain cantons, such as Zug – with its multinational environment, innovation focus, business and customer centricity, and fast and unbureaucratic processes – have a high level of openness toward acquiring foreign talent.
This openness has allowed SI BP to build great local and global R&D competencies by having an ideal mix of international onshore and offshore R&D teams. It also allows us to drive new developments out of Switzerland to be implemented and localized in offshore R&D sites across the globe. Strong connections with local administrations and educational institutions help build excellent R&D networks.
Deloitte: An attractive R&D framework includes participation in international research initiatives. What are the consequences of disrupted participation in Horizon Europe (the largest international research initiative in the world), for Switzerland as an R&D location?
André Muff: Since Siemens AG is headquartered in Germany with a global presence, we have not really been directly affected by the disrupted participation of Switzerland in Horizon Europe. Although the SI BP business unit is headquartered in Zug, only applied research is done in Switzerland, while basic scientific research is driven by our Technology unit in Munich, Germany, and globally. We do however work together with Innosuisse, the Swiss Innovation Agency in Switzerland, on several research projects.
Horizon Europe is especially important for Swiss universities and technical colleges which have been negatively impacted by the disruption to participation – especially as it relates to the acquisition of talent and increased administrative burdens to collaborate. This, in turn, can also impact industries and companies.
Deloitte: Attracting and developing the right talent to drive research is crucial. What are your views on the current R&D talent pool in Switzerland?
André Muff: Generally, the talent shortage in Switzerland has increased in recent years. It is a real challenge to find professionals with the right technical expertise. Subject funding for STEM – science, technology, engineering, and mathematics –continues to be an issue. There needs to be greater investment on the school level and in vocational training. It is essential to train teachers in STEM topics, already at the primary school level. Investment in education needs to factor in that those digital skills will be key in the future, since the entire world is moving increasingly towards digitalization.
Competition for talent with digital and software skills is fierce, and companies like Siemens are noticing that many young talents choose to join big tech companies at the beginning of their careers. However, we are increasingly able to attract R&D professionals, even from big tech companies, by offering interesting and varied R&D opportunities.
Deloitte: Establishing an innovation culture is one the most important success factors to achieve excellence in R&D. How do you foster an enabling environment for innovation and R&D?
André Muff: There are several elements involved in creating excellence in R&D and differentiating yourself. Most deal with increasing the existing innovation collaboration within new networks and ecosystems.
For example: more co-creation with customers, creating dedicated spaces for innovation within the organization, such as idea boosters, team challenges and so forth, or organizing R&D challenges and competitions with universities. The right composition of R&D teams is also important to achieve innovation excellence, for example by having the perfect mix of local and global team members.
Additionally, in R&D processes it is essential to have not only the space, but also the time to develop new ideas. Room for “failing forward” should also be part of such an innovation culture. If an R&D team makes an error, there is benefit in still discussing it broadly within the organization, so that other teams can learn from it and evolve. It should not only be about celebrating the R&D successes – you can learn even more from the failures.
Deloitte: R&D benefits immensely from the creation of clusters, collaborating with external partners, and operating as part of an ecosystem. How do you engage with your external partners to boost your R&D efforts?
André Muff: SI BP collaborates broadly with universities and technical colleges. For example, we are sponsoring professorships, masters’ programs etc., to nurture both talents and ideas. At HSLU, we are not only part of the Governing Council, but also share labs with the university and are in close collaboration with their software department. We have similar collaborations with other universities in Switzerland, like ETH and EPFL.
Customer co-creation is a very important process for our organization. We invite stakeholders, usually customers or suppliers, to participate in a design or problem-solving process to produce a mutually beneficial outcome. These outcomes can include new product ideas, ways to overcome current design limitations, or even technical solutions to complex manufacturing questions.
We also conduct open-source development, as well as collaboration projects within our organization, especially in the software field. Swiss companies, however, tend to be more conservative when it comes to open source in the industry. More training and education at universities and institutions would also help to build more willingness and capacity in this area.