Basketball Belgium Attracts Innovative Partner with Deloitte Belgium for Strategic Partnership
Deloitte Becomes Official Digital Transformation Partner of the Belgian Basketball Federation
Brussels, 28 May 2026
Basketball Belgium proudly announces a new three-year strategic partnership with Deloitte Belgium. From 1June 2026, Deloitte will serve as Digital Transformation Partner of the Belgian basketball federation. Thispartnership combines in-depth collaboration on the digital transformation of Basketball Belgium, BasketbalVlaanderen, AWBB with visibility at the highest level of sport.
More Than Sponsorship: A Partnership with Impact
Basketball Belgium has chosen Deloitte as a partner that is not only present on the sidelines but activelycontributes to the future of the sport in our country. The three-year partnership is unique because Deloittetakes on the role of Digital Transformation Partner. In this capacity, Deloitte will help develop and modernise© May 2026 Deloitte Belgium.the digital structure of Basketball Belgium—including the operations of Basketbal Vlaanderen and AWBB.From data management and digital processes to innovative fan experiences: Deloitte places its expertise as aleading advisory and technology company fully at the service of Belgian basketball. At the same time, theDeloitte logo will be visible on the shorts of national teams, on LED boards, and via floor stickers during homematches of the Belgian Lions, the Belgian Cats, the national youth teams, and the 3x3 teams.
Deloitte Chooses Basketball Belgium
Belgian basketball has proven in recent years that it can compete at the international level. The Belgian Catsand Belgian Lions are not only sporting success stories—they are teams that bring people together, inspire,and connect. These values align closely with Deloitte’s culture and mission.
At the same time, the role of Digital Transformation Partner offers Deloitte the opportunity to make a concretedifference: by strengthening the digital capabilities of the federation, Deloitte contributes to a sport thatbecomes more accessible, efficient, and future-oriented for thousands of players, clubs, and fans throughout Belgium.
“Basketball Belgium is an organisation that combines collaboration and teamplay with action—and thatspeaks to us enormously. With this partnership, we want to do more than just display our logo on a playingcourt. As Digital Transformation Partner, we want to create real impact by working together with BasketballBelgium to transform sporting success into digital innovation. We believe that fan engagement and advancedtechnology go hand in hand. Through data-driven insights, we help engage fans better and, as a result, reachthem more effectively—and prepare Belgian basketball for the future. This strategic technological partnershipenables us to drive sustainable growth and innovation in the Belgian sports industry. We are proud of thiscollaboration and look forward to setting new milestones together with Basketball Belgium, BasketbalVlaanderen, and AWBB—on the court and beyond,” says Rolf Driesen, CEO at Deloitte Belgium.
“This partnership is a unique opportunity for us to fully deploy our expertise in Digital Strategy, ArtificialIntelligence & Technology Implementation, Cyber Security, and Data Management in a context that trulytouches people. We are tremendously looking forward to contributing to the digital transformation ofBasketball Belgium and bringing basketball as a sport in Belgium closer to the fans than ever before. Sporthas the power to connect—and we want to strengthen that connection digitally as well. By working togetheron the digital transformation of Basketball Belgium, we are not only building systems, but building a strongerecosystem for the entire Belgian basketball community. That is exactly the kind of partnership Deloitte standsfor,” says Patrick De Vylder, Managing Partner Innovation at Deloitte Belgium
“With Deloitte, we welcome a partner who understands and shares our ambitions. The digital transformationof our federation is an absolute priority—for our national teams, our clubs, and our fans. Being able to rely onDeloitte's expertise is a huge asset. But the human dimension of this partnership matters as well: Deloitte isan organisation that believes in the power of sport as a unifying force for society. These shared values makethis much more than a commercial agreement for us,” says Jean-Pierre Delchef, President of Basketball Belgium.
Digital Transformation Partnership with Basketball Belgium
About Basketball Belgium
Basketball Belgium is the national federation that manages and promotes basketball in Belgium and is the umbrellaorganisation of Basketbal Vlaanderen and AWBB. The federation is responsible for the national elite teams—the BelgianLions, the Belgian Cats, the national youth teams, and the 3x3 teams—as well as the organisation of nationalcompetitions and the development of the sport at all levels in Belgium.
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Deloitte in Belgium
With nearly 5,400 employees in 11 offices in Belgium, Deloitte is the largest organisation in the country in the field of audit, accounting, legal and tax advice, consultancy, financial advice and risk advice.
With its services, the organisation supports both the largest national and international companies as well as SMEs, governments and non-profit organisations. Deloitte Belgium is an independent and autonomous organisation and a member firm of Deloitte Touche Tohmatsu Limited. In financial year 2025, the organisation achieved revenue of €822.2 million.
Deloitte Belgium BV is the Belgian affiliate of Deloitte NSE LLP, a member firm of Deloitte Touche Tohmatsu Limited and that consistently aims for the highest quality in the professional services and advice it provides. The services are based on a global strategy that covers more than 150 countries. To this end, the expertise of over 470,000 professionals is available in all continents. For the financial year 2025, the turnover was 70.5 billion US dollars.
Deloitte refers to a Deloitte member firm, one or more associated companies, or Deloitte Touche Tohmatsu Limited, which is a private limited liability company in the UK ("DTTL"). DTTL and its member firms are each legally separate and independent entities. DTTL (also known as "Deloitte Global") does not provide services to clients. Please visit http://www.deloitte.com/about for a more detailed description of the legal structure of DTTL and its member firms.
