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2024 Banking and Capital Markets Outlook

A slowing global economy, coupled with a divergent economic landscape, will challenge the banking industry in 2024.

In 2024 banks’ strategic choices will be tested as they contend with multiple fundamental shifts in a divergent economic environment. They must demonstrate greater conviction and agility to thrive.

The 2024 Banking & Capital Market Outlook discusses multiple disruptive forces such as the exponential rise of generative AI, acceleration in climate change, seemingly intractable geopolitical tensions, and a more assertive regulatory agenda, how industry convergence, embedded finance, open data, digitisation of money, decarbonisation, and digital identity and fraud are influencing how banks operate, and approaches institutions may take to pursue new sources of value in an increasingly capital-scarce environment.

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