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Staying human-first in a digital era

Turning Buy Now Pay Later programs toward collective success


Over the last few years, Buy Now Pay Later (BNPL) has taken the commerce sector and other industries by storm. However, players in the marketplace face an inflection point: put the customer first or miss an opportunity for sustainable growth.

In this new report, Unlocking the Potential of Buy Now Pay Later, our practitioners explore key challenges facing the BNPL expansion – especially from a regulatory scrutiny and consumer protection perspective.

We examine three key tenets that winning brands are focusing on to ensure a customer-first BNPL experience: financial wellness, trust, and inclusion. For BNPL to grow sustainably and mature into a thriving offering, providers must proactively keep human experience at the core of their strategy.

Published: February 2023

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