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2023 South African Automotive Consumer Study

Trends in consumer interests across the automotive sector

For over a decade, Deloitte has published data and explored insights in our Automotive Consumer Study that can help automotive companies overcome challenges to thrive. Access our latest findings for South Africa to learn more about how these critical issues are impacting the industry.

On the 17th May, Ravin Sanjith, Africa Automotive Sector Leader hosted a webinar to discuss how have automotive trends shifted gear over the last 12 months? Our panel of leading industry experts offered key insights and answer important questions that can help Auto companies prioritise and better position their business strategies and investments.

Our panel of experts:

  • Sybella van Niekerk, Financial Director, Jaguar Land Rover South Africa
  • Lee Naik, CEO, TransUnion Africa
  • Mikel Mabasa, CEO, naamsa
  • Lebogang Gaoaketse, Head: Marketing and Communication, WesBank
  • Ryan Robinson, Global Automotive Research Leader, Deloitte


Watch the webinar:

Key takeaways from the 2023 study:


Future vehicle purchasing intentions

Nearly 9 in 10 owners who acquired their current vehicle new intend to buy a new vehicle again while almost half of consumers who acquired their vehicle used said the same.

New energy & sustainability

The needle is moving toward an electric mobility future, but are we moving fast enough to achieve the ambitious goals that have been set for global carbon emissions reduction?

Vehicle brand and service experience

Consumer trust is split between the dealer (selling or servicing) and the manufacturer, signaling the importance each stakeholder has in the customer relationship.

Connectivity & subscriptions

Consumers are ready to share their personally identifiable information if it helps them with maintenance updates, traffic/road safety updates, and suggestions for alternate routes.

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