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New video: Making the Invisible, Visible
Exploring smarter, more sustainable sports and entertainment venues
Sports venues are full of signals, from energy use and waste streams to operating costs and fan experience. Bringing those signals into view can help leaders identify inefficiencies, strengthen sustainability practices, and uncover new ways to improve performance and create value.
A coffee cup can tell you more than you might think
A battery. A burned-out light bulb. A paper coffee cup. Making the Invisible, Visible starts with everyday items we discard without much thought. But follow where they go, what they cost, and what the data reveals, and those ordinary objects expose a much larger question: What else are we overlooking?
Our latest Deloitte HORIZONS film brings together perspectives from leaders of Ridwell, WATS, GOAL, and Deloitte. Their stories explore how better data, smarter tools, and shared ideas are helping make waste easier to understand—and sustainability easier to act on.
What starts with waste can reveal something much bigger: a clearer view of how venues operate, where value may be hiding, and what becomes possible when more people can see it.
Let’s make this work.
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What you can see, you can change
Waste is one place to start. The larger opportunity is understanding sustainability as a business story—one that plays out through costs, operations, resilience, experience, and value. Sports and entertainment venues bring together infrastructure, operations, technology, people, and thousands of individual decisions. Connecting that information can help leaders understand where resources are going, where friction exists, and where small changes could lead to big impact.
One venue. Connected decisions.
A stadium or arena is more than a building. It’s a connected operating environment spanning energy, water, waste, infrastructure, technology, workforce, finance, and fan experience. Venue sustainability is a team effort. Progress depends on the people, systems, and partners that keep the entire environment running. That makes sustainability a practical starting point for broader venue transformation.
Deloitte helps sports and entertainment organizations connect sustainability strategy with data and AI, infrastructure, finance, and operations. That integrated approach can help leaders move from measurement to action across one or more venues.
"Once you start to see the value—the numbers going down, the cost going down, or potentially the revenue going up—there’s no leader that’s going to turn down an opportunity to drive value.”
Travis Markowitz, Managing Director, Deloitte & Touche LLP
From signals to smarter decisions
Seeing more is only the beginning. The next step is turning data into better decisions, and practical ideas into meaningful change.
We bring together capabilities across sustainability, sports, infrastructure, data and AI, finance, and operations. That breadth can help organizations move from insight to action and rethink how venues perform. Explore Deloitte Sports to see how technology, industry experience, and insights can strengthen connections and elevate operations.
Travis Markowitz
