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Sports

The sports industry isn’t just fun and games. It’s a hard-fought race to the top. Tap into Deloitte’s deep roster that combines tech capabilities, industry experience, and insights so you can edge out the competition.

Get ready to change the game

Success in the sports industry today means building stronger connections, developing more robust analytics, and leveling up operations. We can help your organization reinvent itself and navigate any challenge—so you can walk away the MVP.



  • Client stories

    Holding pole position in the race toward 100% circularity

    Data turns circularity ambition into material efficiency. Deloitte is helping McLaren Racing chase a moonshot goal and set a pace all Formula 1 can build on.

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  • Client stories

    The WNBA means business

    How Deloitte IndustryAdvantage helped the WNBA connect fan insights, digital experiences, sponsorship strategy and media innovation into a growth strategy.

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  • Client stories

    Data helps the USGA know each individual who lives the game

    The USGA Unified Data Platform is designed to streamline data access and helps deliver more valuable, personalized and impactful interactions with those who live the game.

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  • Client stories

    Shaping the future of golf with GenAI

    How Deloitte helped the USGA leverage next-gen AI technology to make the rules of the game more accessible.

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  • Client stories

    A new Games for a new era

    How we’re helping to lay the foundation for technology to enable the LA28 Olympic and Paralympic Games.

    Read the full story

Our thinking

13 execs on the Future of Advertising

What trends are reshaping the world of advertising? Get insights from industry leaders in Deloitte’s new video series with the Interactive Advertising Bureau.

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2026 Digital Media Trends

Explore how media and entertainment companies can boost audience retention and monetize fan engagement.

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2026 Global Sports Outlook

See what trends could have the biggest impact on sports teams, leagues, and organizations

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Unlocking the potential of women’s sports

Explore how women’s sports are emerging as a force, driving revenue growth, redefining fan engagement, and reshaping expectations.

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The Athena Pledge

How Deloitte is teaming up with leading brands to help increase support for women’s sports

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Stadium projects to bridge investment goals

How stadiums can help drive socioeconomic growth, community engagement, and revenue diversification

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The future of GenAI in sports

How artificial intelligence is set to revolutionize the sports industry

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Sports fandom survey

Captivating younger fans with personalized and interconnected digital experiences

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Explore more research

Sectors we serve

Interactive gaming

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Media and entertainment

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Telecommunications

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Fandom

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Social commerce strategy & creator economy trends

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Future of advertising

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  • Deloitte Enterprise AI Navigator

    Turn AI investment into measurable impact

    Deloitte's new Enterprise AI Navigator offers an end-to-end approach that maps AI strategies to your organization’s unique needs—so people, processes and technology can advance together with speed. And you can capture the promise of enterprise AI at scale.

    Explore Enterprise AI Navigator

Rewrite the playbook for success

Move ahead of the competition

Deloitte IndustryAdvantage™

Help bring your business into the future with a targeted transformation strategy that can cover all your bases. Deloitte’s deep sports sector experience and innovative capabilities can help your company maximize new opportunities—and shape the future of sports. 

Explore our capabilities

Deloitte Sponsorships

See how we’re teaming up with leading organizations to spotlight players, moments, and initiatives—while helping advance and elevate their business.

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Connect with us

Pete Giorgio

Pete Giorgio

LA28 Olympic and Paralympic Games Leader, Deloitte Consulting LLP
+1 617 437 3097
Kat Harwood

Kat Harwood

US Sports Subsector Leader | Deloitte Consulting LLP
+1 310 295 7123