2026 CMO Survey
The 35th edition of The CMO Survey reveals a desire for some risk-taking and disciplined experimentation to strengthen core strategies amid economic pressures.
The factors reshaping marketing priorities and spending
Economic pessimism, AI, and C-suite pressures
The 2026 CMO Survey offers insights into the opinions of more than 300 marketing leaders—nearly all of them VP-level or above—on topics such as macroeconomic forecasts, marketing technology and capabilities, and managing growth and spending. The perspectives shared can help marketers navigate the biggest challenges and opportunities landing on today’s agendas.
Four key themes
See the headlines surfacing to the top for CMOs and how they can be addressed.
Statistics that stand out
Responses from the 2026 survey yielded some notable numbers:
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About The CMO Survey
Deloitte supports The CMO Survey—conducted annually since 2008 by Duke University’s Fuqua School of Business T. Austin Finch, Sr. Professor of Business Administration Christine Moorman—as a measure of how marketing leaders are navigating this brave new world. The survey reports on their priorities and plans enabling marketers to compare staffing, budgeting, and investment areas, and identify potential trends.
Interested in participating in the upcoming CMO Survey? Visit cmosurvey.org/participate
