State of the US consumer: November 2023
October sentiment data suggests eroding spending confidence and a consumer on shakier financial footing.
Article
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2-min read
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30 November 2023
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Deloitte Center for Consumer Industry | Deloitte Center for Global Economic Research
Key insights about US consumers from Deloitte’s ConsumerSignals
- Deloitte’s consumer financial well-being index dropped to 90.1 in October, continuing its clear downtrend since April (figure 1).
- The percentage of U.S. respondents feeling anxious about their personal finances reached 45%, up 13 percentage points since July 2023 (figure 2).
- Total monthly spending intentions (or the amount consumers expect to spend in the month ahead) reached a new two-year low (figure 3).
- Relatively stronger spending intentions for some services such as leisure travel and restaurants suggest consumers are prioritizing services over goods (figure 4).
By
Anthony Waelter
United States
Stephen Rogers
United States
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