Video
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12 August 2025
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Deloitte Consumer Industry Center
When packing school lunches is a daily headache, how can retailers help?
What’s a reasonable amount to spend on school lunches? Deloitte’s 2025 Back-to-School Survey looks at parents’ daily lunch-packing struggles—and opportunities for retailers to help
Tired of the daily lunchbox scramble? You’re not alone. In Deloitte’s latest survey of 1,200 US parents, 45% said figuring out what to pack for lunch is one of their biggest daily headaches.
In this video, Brian McCarthy, retail strategy leader at Deloitte Consulting LLP, highlights key insights about school lunches from the 2025 Deloitte Back-to-School Survey—and explores fresh ways retailers can help make mornings a little easier for families.
Watch the video to learn more.
Cover image by: Manya Kuzembhenko
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