Video
•
29 July 2025
•
Consumer Industry Center
3 ways retailers are navigating uncertainty ahead of 2025 holiday shopping
Deloitte retail strategy leader Brian McCarthy shares highlights from a survey of 50 retail buyers as they prepare for the 2025 holiday shopping season
What happens when changing trade policies, rapid advances in technology, and increasingly cost-conscious consumers coincide with the retail industry’s busiest season?
In this video, Brian McCarthy, retail strategy leader at Deloitte Consulting LLP, shares findings from a Deloitte survey of 50 retail buyers as they prepare for the winter holidays. Fielded in spring 2025, the survey reveals three strategies retailers are adopting as they approach the season with cautious optimism this year.
Cover image by: Manya Kuzemchenko