How retailers can keep holiday shopping joyful—even as budgets shrink
From delivery delays to digital clutter, a Deloitte survey of 4,000 US consumers reveals common pain points for holiday shoppers. How can retailers earn their loyalty and trust?
With holiday budgets tightening, how can retailers turn shopping stress into joy?
Deloitte has been tracking holiday shopping trends for 40 years, and our latest survey of more than 4,000 US consumers reveals that shoppers are planning to cut back this season, with average budgets trimmed by 10% since last year. As consumers make every dollar count, retailers face a critical moment to earn loyalty when it matters most.
In this video, Michael Jeschke, retail and consumer products leader at Deloitte Consulting LLP, explores key pain points that frustrate today’s holiday shoppers and shares actionable strategies retailers can use to transform the shopping experience. From addressing delivery concerns to simplifying the customer journey, retailers can consider small improvements to make spirits bright and win both hearts and wallets this holiday season.
Watch the video to learn more.
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