Video
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27 October 2025
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Deloitte Consumer Industry Center
Shoppers brace for a tighter holiday season: Insights from Deloitte’s 2025 Holiday Retail Survey
In its 40th year of tracking holiday shopping trends, Deloitte’s survey of more than 4,000 US consumers reveals a season of cautious spending, even as festive traditions endure
Deloitte has tracked holiday shopping trends for 40 years, and this year, our researchers found a striking push and pull: Families plan to cut spending even as they work to keep treasured holiday traditions alive.
Brian McCarthy, retail strategy leader at Deloitte Consulting LLP, highlights key findings from the latest survey of more than 4,000 US consumers, exploring how shoppers, on average, are planning to spend $1,595 this holiday season—down 10% from 2024 —and what this means for retailers navigating the season ahead.
Watch the video to learn more.
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