Video
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06 August 2025
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Deloitte Consumer Industry Center
How parents are using generative AI for back-to-school shopping
In a Deloitte survey of 1,200 parents, about a third say they’ll use gen AI tools during back-to-school shopping this year
For 18 years, Deloitte has surveyed US parents to uncover the latest trends in back-to-school shopping. This year, our researchers added new questions to explore how families are using generative AI tools as they prepare for the season. In this video, Brian McCarthy, retail strategy leader at Deloitte Consulting LLP, highlights key findings from the latest survey of 1,200 parents—exploring their evolving attitudes toward AI, their search for value, and what these shifts could mean for retailers.
Watch the video to learn more.
Cover image by: Manya Kuzemchenko; Adobe Stock
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