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State of the US Consumer: October 2026

Financial well-being continues edging higher

By Stephen Rogers
Article
 • 
3-min read
 • 
30 October 2026
 • 
Deloitte Consumer Industry Center

Key insights about US consumers from Deloitte’s ConsumerSignals

Financial well-being continues edging higher 

  • Deloitte’s financial well-being index rose slightly in September and remains above year-ago levels (figure 1).
  • Gas price expectations rebounded in September. Meanwhile, grocery expectations remain near four-year highs (figure 2).
  • Spending intentions among respondents softened as discretionary intent pulled back (figure 3).
  • Spending intent for housing and utilities have eased gradually through 2026, while healthcare spending intent remains elevated (figure 4).

BY

Stephen Rogers

Deloitte United States

ACKNOWLEDGMENTS

Editorial and production: Arpan Saha and Preetha Devan

Knowledge services: Rishitha Bichapogu

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Copyright © 2026  Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited

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