Steve Rogers is the firm managing director of Deloitte’s Consumer Industry Center. He leads a team that conducts research to uncover new ways of thinking, working, and leading within the consumer industry through data- and evidence-driven analysis.
Key insights about US consumers from Deloitte’s ConsumerSignals
Gas price expectations are cooling, while consumer financial well-being remains firm
Deloitte's financial well-being index held steady at 103 in June 2026—up 4.4 points from a year ago—suggesting its’ six underlying dimensions remain resilient (figure 1).
Price expectations pulled back in June: The share of respondents expecting higher gas prices fell by 17 points to 58%, while the share of those expecting higher grocery prices went down by 6 points to 68%. Both retreated from their spring peaks (figure 2).
Discretionary spending intentions dipped slightly in July—interrupting a three-month recovery from March—while nondiscretionary spending intentions edged back up (figure 3).
After coming down for much of the year, spending intentions for housing and healthcare increased again in July, even as broader discretionary spending cooled (figure 4).
Steve Rogers is the firm managing director of Deloitte’s Consumer Industry Center. He leads a team that conducts research to uncover new ways of thinking, working, and leading within the consumer industry through data- and evidence-driven analysis.