AI for retail and consumer products
How can you turn AI into measurable business value? Explore our latest insights and innovative capabilities designed to help you scale AI across your organization to unlock measurable growth and impact.
From AI ambition to enterprise impact
AI is no longer just a buzzword—it’s a competitive advantage across the consumer industry. Some retailers, consumer products companies, and distributors are using AI to move faster, personalize at scale, strengthen supply networks, and make smarter decisions that improve profitability.
From intelligent forecasting to supply chain optimization and personalized customer engagement, Deloitte works with retail, consumer products, and wholesale distribution leaders to scale AI with speed, structure, and confidence.
Our capabilities
By embedding AI across merchandising, demand planning, product innovation, marketing, fulfillment, and customer engagement, we can guide organizations unlock measurable, enterprise-wide impact.
AI in retail is no longer a side initiative or an innovation lab experiment but applying AI to legacy retail pocesses without rethinking how work gets done is incremental at best. True value can be unlocked when core retail operations are rebuilt around AI-native decisioning and execution. That shift, not the technology alone, can help drive sustainable margin and growth, and deliver the expected ROI from AI for retailers.
Saurabh Vijayvergia, Managing Director, Retail AI Strategy and Engineering Leader, Deloitte Consulting LLP
For CPG companies, AI is accelerating the path from insight to innovation. By strengthening demand forecasting, enabling smarter portfolio decisions, and creating more responsive supply networks, AI is helping brands drive growth with greater precision and speed.
Kevin Byrne, Principal, US RCP AI Leader, Deloitte Consulting LLP
In wholesale distribution, AI is becoming part of how decisions get made. By embedding intelligence into forecasting, commercial decisions, and operational workflows, distributors are improving service levels, protecting and expanding margins, and running more responsive, data-driven businesses.
Ian Thompson, Managing Director, Retail AI Strategy and Engineering Leader, Deloitte Consulting LLP
About our practice
ranking in AI services for Deloitte Global
From IDC Marketplace, 2025
of Fortune 500 RCP companies served by Deloitte
sector alliances with tech companies
Saurabh Vijayvergia
Kevin Byrne
