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AI for retail and consumer products

How can you turn AI into measurable business value? Explore our latest insights and innovative capabilities designed to help you scale AI across your organization to unlock measurable growth and impact.

From AI ambition to enterprise impact

AI is no longer just a buzzword—it’s a competitive advantage across the consumer industry. Some retailers, consumer products companies, and distributors are using AI to move faster, personalize at scale, strengthen supply networks, and make smarter decisions that improve profitability.

From intelligent forecasting to supply chain optimization and personalized customer engagement, Deloitte works with retail, consumer products, and wholesale distribution leaders to scale AI with speed, structure, and confidence.

Our capabilities

By embedding AI across merchandising, demand planning, product innovation, marketing, fulfillment, and customer engagement, we can guide organizations unlock measurable, enterprise-wide impact.

Customer growth and enablement

Enterprise platform performance

Supply chain optimization

Workforce and salesforce transformation

AI and data engineering

Trust, regulatory, and cyber

Agentic commerce

When AI becomes the buyer

How could AI agents reshape the retail landscape over the next two years? In this video featuring Brian McCarthy, retail strategy leader and principal, Deloitte Consulting LLP, hear how retail industry executives are preparing for the shift toward agentic commerce—and what this could all mean for your organization.
Shoptalk 2026

Redefining Retail Economics

In this video, Saurabh Vijayvergia, retail AI strategy leader and managing director, Deloitte Consulting LLP, breaks down one of the biggest shifts shaping the future of retail and consumer products: agentic commerce—where AI-powered agents are increasingly driving how consumers discover, evaluate, and purchase products. Watch now to understand what it takes to compete in the age of agentic commerce.
What’s next in loyalty?

Transforming loyalty operations for an agentic world

As agentic commerce rapidly advances, the customer shopping journey is shifting. With 60% of web searches now resulting in zero clicks, loyalty programs must adapt to serve two audiences: the consumer and the AI agent. In this video, Bobby Stephens and Tye Chait of Deloitte’s Consumer Loyalty practice explore how loyalty leaders can stay competitive by creating machine-readable benefits, establishing strong data governance, and upskilling teams to unlock the value of GenAI.

AI in retail is no longer a side initiative or an innovation lab experiment but applying AI to legacy retail pocesses without rethinking how work gets done is incremental at best. True value can be unlocked when core retail operations are rebuilt around AI-native decisioning and execution. That shift, not the technology alone, can help drive sustainable margin and growth, and deliver the expected ROI from AI for retailers.

Saurabh Vijayvergia, Managing Director, Retail AI Strategy and Engineering Leader, Deloitte Consulting LLP

For CPG companies, AI is accelerating the path from insight to innovation. By strengthening demand forecasting, enabling smarter portfolio decisions, and creating more responsive supply networks, AI is helping brands drive growth with greater precision and speed.

Kevin Byrne, Principal, US RCP AI Leader, Deloitte Consulting LLP

In wholesale distribution, AI is becoming part of how decisions get made. By embedding intelligence into forecasting, commercial decisions, and operational workflows, distributors are improving service levels, protecting and expanding margins, and running more responsive, data-driven businesses.

Ian Thompson, Managing Director, Retail AI Strategy and Engineering Leader, Deloitte Consulting LLP

About our practice

No. 1

ranking in AI services for Deloitte Global

From IDC Marketplace, 2025

90%

of Fortune 500 RCP companies served by Deloitte

15

sector alliances with tech companies