The billion-dollar surge in women’s sports underscores a transformational movement as the industry keeps its eye on long-term growth
New York, March 18, 2025
Key takeaways
Leagues, brands, and investors aim to scale women’s sports into a global powerhouse. According to Deloitte Global’s report, “Beyond the Billion-dollar Barrier: Charting the Next Phase of Growth,” women’s global sports revenues nearly doubled from 2023 to 2024, and the focus is now on long-term sustainability. Beyond financial growth, women’s sports are elevating women athletes as elite competitors, inspiring new generations of fans, and redefining the future of sports. Additionally, the commercial landscape is evolving, with new investment models, venture capital, and brand partnerships fueling transformation. Future success depends on dedicated facilities, innovative media strategies, and expanded commercial partnerships that push beyond traditional sponsorships.
Deloitte Global predicts that global revenues in women’s elite sports will reach at least $2.35 billion in 2025. This follows revenues in 2024 surpassing original predictions of $1.28 billion, hitting $1.88 billion. Deloitte Global’s analysis includes commercial, broadcast, and matchday revenue.
“We’re witnessing a transformational movement in women’s sports — what was once seen as potential is now a thriving, billion-dollar industry. With revenues expected to surpass the $2 billion mark this year, the conversation is no longer about proving value but about scaling for the future. The challenge now is to sustain this momentum and translate it into long-term success, with the appropriate investment, infrastructure, and opportunities to keep women’s sports growing on a global stage.”
— Pete Giorgio, Global Sports practice leader, Deloitte Global
In 2025, the industry is expected to see continued revenue increases, professionalization, and strategic shifts that will help shape its long-term future. As women’s sports continue to evolve, the next phase of growth is expected to be defined by strategic investment, market expansion, and the long-term sustainability of professional leagues and competitions.
"The immense potential of women’s sports as a catalyst for economic growth and societal impact is receiving the recognition it deserves. Now is the time to focus on sustained, long-term success through bold, collective action from fans, sponsors, organizations, and beyond. By driving sustainable growth, unlocking new commercial opportunities, and increasing investment, leagues are being strengthened and athletes are being empowered for generations to come. The future of women's sports is bright, and its path toward success has never been clearer."
— Lara Abrash, Chair, Deloitte US
Connect with us on LinkedIn: Pete Giorgio, Lara Abrash; #womensports, #tmttrends.
About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90% of the Fortune 500® and more than 8,500 U.S.-based private companies. At Deloitte, we strive to live our purpose of making an impact that matters for our people, clients, and communities. We leverage our unique blend of business acumen, command of technology, and strategic technology alliances to advise our clients across industries as they build their future. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. Bringing 180 years of service, our network of member firms spans more than 150 countries and territories. Learn how Deloitte’s approximately 460,000 people worldwide connect for impact at www.deloitte.com.