Dupe Killer
Creative Protection Specialists
Iconic and market-leading designs are being copied on a mass scale; systematically finding the copies and clearing the market has been impossible.
Until now. Welcome to Dupe Killer.
The Challenge
They say imitation is the sincerest form of flattery. We disagree.
You have spent years investing and innovating in creating your unique designs; building and shaping that signature look or product aesthetic. Creating a unique style that the market knows is yours and associates with your products and reputation. But the copycats are quicker than ever; they copy your design and have it on sale in what feels like seconds.
And now it’s not just the big retailers ripping you off; thanks to the web, anyone can source dupes from China, market through social media and be up and running with a professional looking website in a matter of days, and for pennies.
Protecting your designs has been a nightmare for years; it’s not like tackling counterfeits, where there are established systems and processes which help you take down the fakes (and the fakers); tackling copycats is patchy and unpredictable and as most are discovered by chance, there’s no reliable data or understanding of the extent of the problem.
Introducing Dupe Killer
Using cutting edge and patent pending artificial intelligence technology, Dupe Killer, our copycat detection solution, is trained to recognise key features of your design, whether that be an entire product, part of it or simply the colour of your packaging. Once trained, it investigates the web, online marketplaces and social media platforms to identify products that try to take advantage of your hard work and investment in creating innovative designs.
Featured case study
We are working with some of the world’s leading brands including Jimmy Choo. The market for these types of business is cleaner than it has been for years, thanks to tackling the issue with Dupe Killer.
As featured in Vogue Business
Banefits
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Configure easily
Dupe Killer’s patent pending AI image recognition technology is highly configurable so you can set parameters for the sensitivity of the matching engine depending on whether you only want to see very close copies, or perhaps take a step back and cast a wider net to identify anyone that might be marketing something similar.
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Key features
- Market scanning and monitoring
- AI image recognition tech (patent pending)
- Configurable to client IP strategy
- Self-service client portal
- Cloud hosted
- MI and reporting dashboard
How it works
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Set-up and configure Dupe Killer
Our AI experts work with you to configure and set up Dupe Killer so it’s trained to recognise core elements of a product’s design that you want to protect.
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Monitor copycat threat landscape
Once trained, Dupe Killer continuously monitors and scans your chosen digital channels and markets for copycat products.
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Receive our analysis on copycat detection
Dupe Killer detects and identifies products that are similar to your designs and calculates a percentage match. Valuable data is then harvested regarding the source.
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Generate actionable insights
The identified copycat products and harvested data is analysed with input from specialist IP lawyers, to produce data rich reports so you can make data-driven strategic decisions.
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Take action – protecting your brand
Focus your enforcement efforts based on the insights generated from Dupe Killer. Our expert specialist IP legal team can also assist in taking action against the copycat sellers identified – whether that be deploying a framework for marketplace takedowns or pursuing formal claims in Court.
Award winning
Industry recognition
The Deloitte Legal team, whilst at Kemp Little were delighted to win the The Lawyer Awards 2020 title of Best Client Service Innovation for Dupe Killer.
Rachael Barber, Dupe Killer Lead and Partner, was also named the Luxury Law Awards 2020 Luxury Technology Leader.
