The Green Room podcast
Questions that matter most in business
The Green Room is an award-winning podcast, exploring the topics that matter most to leaders and professionals – from AI and technology to leadership, the future of work and sustainability.
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What makes innovation worth backing?
Having the best idea doesn’t mean anybody is ready to commit to it. A breakthrough technology. A new direction for a business. Both can inspire enthusiasm – but getting the support of people, time or money is another matter.
The ideas with the greatest potential rarely come with the greatest certainty. Moving too early could waste scarce resources. While waiting can make a decision safer but the opportunity smaller. Behind each decision is a balance between belief and evidence, optimism and discipline, and opportunity and risk. So how do we determine what's worth backing?
In this episode, we explore what makes an idea worth backing before success is guaranteed. What evidence is enough and which risks are worth taking? And do we invest in the ideas that we think will shape the future, or wait until the future tells us which ideas definitely will?
Let’s make this work.
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