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Theo Ajadi

Assistant Director | Sports Business Group

Theo joined the Sports Business Group in 2019 after qualifying as a Chartered Accountant and Chartered Tax Advisor in a Corporate Finance division in London.

Theo has advised high profile clients on projects across multiple sports (most notably football, basketball and skateboarding), with a particular focus on corporate finance and transaction advisory services in respect of football club acquisitions.

He has also advised large sporting organisations and stakeholders in strategic projects, recently managing a project related to the commercial considerations and strategy development for a proposed stadium development.

Theo also leads the Group’s opportunities in respect of certain adjacent and emerging sports markets and technologies, such as esports and non-fungible tokens (NFTs).

He is also an author for both of the Sports Business Group’s leading publications, the Football Money League and Annual Review of Football Finance.