Amrita Ranchhod is part of the Analytics & Strategy team, currently focusing on performance measurement across the private sector. Ranchhod has consistently been increasing strategic decision-making abilities for leadership teams by leveraging the latest data and has led transformational growth through category, brand and consumer insights to be presented at performance reviews, empower teams with actionable insights and define a clear implementation path. She has also led numerous market intelligence studies within the TMT, Fashion/Luxury and AI sectors. She is based in London, UK.