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Alex is a digital and transformation marketing specialist, focusing on MarTech, marketing campaign strategy, and customer experience strategy. He enjoys working with clients to build their marketing capabilities and ensure their strategies are not only customer-centric but also data-driven, using real-time insights from reporting and analytics, whilst identifying and designing the right operating model to deliver this. Alex has a range of skills that allow him to execute various areas of strategising, planning, and executing Digital Marketing. He has worked in various industries with projects including MarTech assessments, customer journey design, Op model and organisational design, business change, and marketing transformation programs.