Are we entering the age of de-digitisation, and is the digital transformation of the UK consumer now complete or possibly even receding?

Thank you to Head of TMT Research Paul Lee and Senior Manager Ben Stanton for presenting the 2025 Digital Consumer Trends survey to a packed alumni audience at our networking evening on 11th June. It was a pleasure to welcome back so many former colleagues to Deloitte for one of our most popular alumni events.

Key takeaways on this year’s research include:

• 11 million Brits have used Gen AI at work... many without permission.
• 53% of Gen Z (16-29) favour a social media ban for under 16s - this is the generation that grew up with social media!
• 35% don't plan to purchase any new devices this year - is the digital transformation of the consumer finished?
• 20% of paid video subs are bought via a third party... so not as D2C as it may appear! We think aggregation will rise further.

For more research and insights, download the full report.