Digital Consumer Trends 2025
UK edition: A window to digital life across tech, media, connectivity, AI and our online habits
Now in its 16th year, Deloitte’s Digital Consumer Trends (DCT) continues to explore how UK consumers interact with digital technologies and media in their everyday lives. This year’s research highlights a complex digital landscape, amid shifting media habits, apathy towards networks, the rise of de-digitisation and growing concerns around trust, data privacy and online safety. With generative AI entering mainstream use, the report also examines how curiosity is turning into regular use and what that means for creation and consumption of digital content. Backed by national research, DCT 2025 offers timely insights for brands, platforms and regulators looking to understand what matters most to digital users today and where things are heading next.
people have now used Gen AI for work
of 5G users actually get 5G half the time or less
of SVOD subscriptions are purchased via a third-party
of Gen Z would favour a ban on social media for under 16s
