Our annual survey, now in its 14th year, is one of the largest of its kind, and this year's study includes approximately 27,150 participants from 17 countries worldwide, with 4,150 participants specifically from the UK.
Our flagship Digital Consumer Trends survey is designed to cut through the hype and provide a comprehensive understanding of what consumers truly think about digital products and services. With over 4000 UK participants, we delve into a wide range of topics, including sustainability, the metaverse, streaming, devices, cost-of-living, and even AI.
Generative AI is a ground-breaking technology with the potential to revolutionize industries and reshape business models. In this report, we explore how Generative AI is impacting consumers beyond the industry bubble. Discover how people are using this innovative technology, how frequently they engage with it, and, most importantly, whether they trust it despite its potential shortcomings.
Subscription video on demand (SVOD) services have long been mainstream in the UK market, following years of strong growth in adoption, but elements of the business model are challenged. The proportion of people using SVOD has peaked; over a third of SVOD users are sharing a subscription outside of their home or are using another household’s subscription; churn has risen for the third year running.