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Digital Consumer Trends 2023

Welcome to the Digital Consumer Trends (DCT) website, your go-to source for the latest insights into consumer preferences and habits surrounding digital products and services.

Our annual survey, now in its 14th year, is one of the largest of its kind, and this year's study includes approximately 27,150 participants from 17 countries worldwide, with 4,150 participants specifically from the UK.

Our flagship Digital Consumer Trends survey is designed to cut through the hype and provide a comprehensive understanding of what consumers truly think about digital products and services. With over 4000 UK participants, we delve into a wide range of topics, including sustainability, the metaverse, streaming, devices, cost-of-living, and even AI.

Generative AI: Unleash Creativity with AI

Streaming Realities: The Evolution of Video Consumption

Cost of Living: Digital Choices: Adapting in the Age of Cost-of-Living Challenges

Online Harms: Navigating Web Safety: Protecting Yourself Online

Connectivity: Navigating Broadband: From Speed to Reliability

Key findings

Generative AI

Generative AI is a ground-breaking technology with the potential to revolutionize industries and reshape business models. In this report, we explore how Generative AI is impacting consumers beyond the industry bubble. Discover how people are using this innovative technology, how frequently they engage with it, and, most importantly, whether they trust it despite its potential shortcomings.

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Video on demand

Subscription video on demand (SVOD) services have long been mainstream in the UK market, following years of strong growth in adoption, but elements of the business model are challenged. The proportion of people using SVOD has peaked; over a third of SVOD users are sharing a subscription outside of their home or are using another household’s subscription; churn has risen for the third year running.

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Download the UK deck

To get a comprehensive view of all the insights from the DCT survey 2023, make sure to download our UK deck, which contains a wealth of data and statistics on six different topics from the survey. Gain a deeper understanding of the digital consumer landscape in the UK by accessing the UK deck through the link below.