Seventeen months after the World Health Organisation declared the COVID-19 outbreak a pandemic, it is clear that travelling the world, and running an international business from New Zealand, isn’t going to return to 2019 patterns of behaviour any time soon, if ever. It’s impossible to say what the future holds, but for now New Zealand business owners are finding ways to run the existing international arms of their business from New Zealand, and to push further into other international markets without leaving home.
It’s exciting to see creative-thinking Kiwis find innovative ways to get into markets and support their overseas operations from New Zealand. At the same time, it’s useful to check in with local tax rules to make sure that you understand the tax obligations and costs of running your business remotely.
When you can’t get in-market, your solution might create tax costs.
Pre-2020, entrepreneurs with brilliant businesses travelled the world to promote their product, and meet potential and existing customers. Fleeting visits to other countries didn’t create tax issues, or if they did they were minor enough to be overlooked. In March 2020 the borders slammed shut, and the globe-trotting came to a halt. After a brief pause, those same entrepreneurs found workarounds, often by finding great people in-market to do the sales and marketing, logistics, product demonstrations and after-market support that they had once been doing themselves. Those people live and work permanently in those markets, and they undeniably create tax issues.
Whether your in-market presence is an employee, a contractor, or an agent, you should be considering how to identify and manage any tax issues that this creates. You might need to register as an employer and pay payroll taxes. In many countries a person’s presence, even if working from a home office, might create a permanent establishment for your New Zealand company in that other country. In that circumstance, you will need to consider the tax cost that this creates, and whether you need to do more to manage it. Often setting up a branch or a subsidiary in the other country is the best option to keep tax obligations and costs separate across borders.