Marketer with a passion for technology, Ally leads the brand for the low-cost telco, Skinny.
After graduating with a BSc Sport Science, Ally quickly moved from sales to sports marketing, relocating to the USA for triathlon brands Blueseventy, and the start-up nutrition brand nuun. It is there she learnt the intricacies of large-scale commercialisation while working with brands such as Lifetime Fitness & Microsoft. After moving back to NZ, she did a stint at Les Mills New Zealand, however discovered an ardour for technology after finding herself at Vodafone NZ, which then led to brand leadership at one of New Zealand’s largest companies, Spark.
In 2018, Ally led Spark’s subsidiary Skinny through a successful rebrand, equating in an instant increase in profitability. Since then Skinny has seen continuous growth plus a plethora of international marketing awards in collaboration with creative & media agencies.
With Skinny recently listed by the international research consultancy WARC as one of the world’s Top 100 Effective Brands for 2022, winning the WARC Global Effectiveness Award for Sustained Success, and a Global Grand Effie in the same year, she believes it is without a doubt that the seamless relationship between agency & client has been the key to delivering ultimate marketing effectiveness.
Ally was awarded NZ’s Most Effective Marketer in 2022.