Closed-Loop Marketing Solution

Today’s marketing relies upon significant coordination across organizational functions, processes, and platforms. Siloed data, disconnected processes and technology, and missing analytics capabilities can impact CMOs’ abilities to maximize marketing effectiveness, increase revenue, meet compliance standards, and optimize spending.

Running campaigns for multiple products and services in different markets can be an arduous task—especially when planning, execution, and controlling are not connected or automated. Detached tools and manual workflows frequently prevent transparent budget management and faster time-to-market. Many organizations therefore struggle to run marketing programs efficiently and track ROI and performance end-to-end for full cost control and elevated campaign effectiveness.

Our CLM Solution allows brands to manage resources centrally and to integrate people, budgets, assets, and workflows across the organization for better marketing output while executing end-to-end cost performance. It delivers frictionless end-to-end planning, execution, and analytics to keep CFOs and CMOs in the loop at every single step of the process.

Organizations will benefit from:

• Better marketing spending.
  Thanks to transparent top-down budget allocation and bottom-up controlling across campaigns.
• Faster time-to-market.
  Thanks to connected, automated workflows for planning, running, and tracking marketing programs.
• Greater brand consistency.
  Thanks to integrated approval and asset management capabilities that help ensure compliance standards.
  

Deloitte’s CLM Solution has unlocked real value in customer projects. For example, our solution for an American multinational retail corporation to run closed-loop processes for goal setting, planning, execution, and performance measurement effectively generated greater demand and customer re-engagement.

For another client, a Chinese multinational high-tech company specializing in computer hardware and electronics, we improved operational excellence and speed-to-market. Our CLM Solution enabled fully digital planning and global budget visibility with a common set of KPIs, while seamlessly integrating financial management with marketing automation for a faster, more cost-efficient campaign execution.