Customer

In a world of constantly evolving customer expectations, how can we ensure that our organisation stays relevant and competitive? This is where our Customer Strategy  Services come into their own. Our robust, insight-driven approach will enable you to analyse, maintain and strengthen your competitive edge in changing Market.   

At the heart of designing experiences are the behaviours and motivations of your customers, partners and workforce. We can help you better interpret their needs and motivations, using differentiated human insights. This will empower you to deliver more meaningful experiences, driving measurable progress and organisational transformation. 

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Robert Collignon
Customer Strategy Director | Deloitte Netherlands

As brands connect with customers across traditional and new content channels, knowing how to create the right connections to reach the right audience with the right message at the right time has never been more challenging.   

Brands often compete for the attention of similar customers and look for new ways to reach them with ads that stick.  Cutting through the competitive noise requires a creative collision of data-backed insights, leading-edge technologies, channel innovation, and a deep knowledge of your industry’s unique customer needs.

Prepare for the future of advertising

The shift from traditional print and television strategies to an increasingly digital-first, personalized approach to advertising campaigns has challenged brands to adapt. And they should expect more change to come. ​​ 

To gain a competitive advantage and differentiate your brand, it is crucial that you deliver authentic and compelling ad campaigns and experiences that connect with customers in innovative ways. We combine elements of an agency and consultancy—creative capabilities and deep technology and data expertise—to help you grow brand value, drive acquisition, retention, and loyalty. 

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Daan van Eijck

Advertising & Marketing Partner | Deloitte Netherlands

Every customer interaction counts. Today, successful brands deliver personalised experiences that are relevant, efficient and intuitive—that is why they resonate across multiple channels.  

We can help you to use human experience insights to build platforms and Solutions that will create memorable experiences across the entire customer journey, from marketing and sales to Services and operations. you can bank on our experience to reinforce and elevate your own Capabilities and generate new growth while earning deeper customer loyalty.

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Daan van Eijck
Advertising & Marketing Partner | Deloitte Netherlands

Our Marketing & Commerce Solutions are designed to help boost your progress:   

Progress in customer strategy: We help empower brands, across All Industry and sectors, to engage emotionally with their audiences through integrated brand and experience Solutions.

Progress in marketing transformation: Our proven Expertise in Data Analysis and new technologies can help to transform your marketing effectiveness to deliver measurable improvements in your return on marketing investment.

Progress in digital commerce: Our advanced Capabilities in digital sales Solutions will help you to accelerate growth and build customer loyalty.

Progress in digital Products development: We connect your design aspirations with our depth of engineering Capabilities to deliver the latest technologies and immersive experiences.

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Sudev Nath
Digital Commerce Director  | Deloitte Global

Move beyond conventional outsourcing models

Organisations are looking to grow and innovate. New disruptive technologies are making and breaking them. With sought-after skills often scarce and an evolving legal and regulatory environment challenging, it’s hard to keep up, let alone respond to the pace of change that’s reshaping business today.Deloitte offers you a new way to embed continuous advantage and an opportunity to move beyond traditional outsourced services into a world where you operate with greater agility and control. Through embedded Deloitte experience, leading-edge technology, automation and data insights we help you to maximise untapped opportunities again and again.

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Carlijn Buis

Operate Services Partner | Deloitte Netherlands

Today’s sales leaders tap into the power of people and technology to spark new growth and create a cohesive buyer and customer journey.   

Building great personal relationships will continue to be critical to crafting a steady pipeline of new and repeat business. The right digital tools can help smooth the way for better-qualified leads, shorter sales cycles, and easier closing processes while also helping you create the highly personalized experiences that today's customers expect. 

The future of sales in human + digital

Technology has changed how we work and live. It is also transforming how we sell. B2B customers want creative, effective, and fast solutions. They also want to navigate aspects of the buying journey on their terms and timetables.

Adapting and embracing a “yes/and” method that unites the high-touch human sales approach with digital tools that enhance and improve customer relationships helps sales leaders meet these needs. 

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Peter van Tilburg
Sales Partner | Deloitte Netherlands

Customers are demonstrating new behaviors and preferences—like the desire for always-on, instant-access, self-service options—and organizations need to find new ways to engage with them.

Improve your customer experience while managing costs

The ever-rising expectation for connected service experiences impacts why—and even if—customers become loyal to your brand. Leading organizations are making deliberate and intentional efforts to deliver an elevated service experience, while also aiming to do so while controlling operating costs.

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Jeroen Panken

Customer Service Director | Deloitte Netherlands

To win and keep customers, today's business leaders must create a seamless, unique, and memorable digital experience. Making customer experience a strategic priority is no longer a differentiator, but a requirement for success.

Own the customer journey

At Deloitte Digital, we bring our expertise in business strategy, design, product management, data analytics, and engineering to enable our clients to launch their new businesses and products in the market at both speed and scale. We connect our clients' design aspirations with our depth of engineering capabilities—allowing us to deliver the latest technologies across web, mobile, and immersive experiences. Our capabilities come together to create a digital product that elevates creativity, reaches underserved customers, and creates lasting business value.

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Franklin Heijnen

Digital product Director | Deloitte Netherlands