Deloitte Name a Leader in IDC MarketScape: Worldwide Adobe Experience Cloud Professional Services

NEW YORK, NY, USA, 04 February 2025Deloitte has been positioned as a Leader in the 2024-2025 IDC MarketScape Vendor Assessment for Worldwide Adobe Experience Cloud Professional Services. Deloitte is recognised as a “worldwide Services provider that combines a strong heritage in business consulting with broad and deep IT Services Capabilities” delivering Adobe-focused professional Services through Deloitte Digital, its sub-brand. “IDC estimates that Deloitte Digital dedicates more than 2,000 FTEs to Adobe Experience Cloud and has approximately 10,000 Adobe-related practitioners globally.”

Evaluating 23 providers, this IDC MarketScape assessment “covers various vendors participating in the worldwide Adobe Experience Cloud professional Services Market and is based on a comprehensive framework and set of parameters expected to be the most conducive to successfully providing professional Services relating to Adobe Experience Cloud in the short and long terms.”  Deloitte Digital was also previously recognised as a Leader in the IDC MarketScape: Worldwide Experience Design Services 2023-2024 Vendor Assessment (IDC #US49988123, December 2023) and IDC MarketScape: Worldwide Experience Build Services 2023-2024 Vendor Assessment (IDC #US49988323, December 2023).

“We appreciate the IDC MarketScape recognising Deloitte as a Leader in the 2024-2025 Worldwide Adobe Experience Cloud Professional Services report,” said Robert Bavis, Deloitte Global Adobe Alliances leader. He adds, “Our mission is to help clients create the most impactful personalised digital experience for their customers and collaborating with Adobe as the core platform has great potential. Our Adobe knowledge in Content management, performance marketing, GenAI, personalisation and Data/analytics positions us to help create next-gen customer experiences in both B2C and B2B scenarios.”

“Adobe and Deloitte have a long history of collaborating to deliver innovation Solutions for clients and enabling brands to remain competitive in their Market,” said Kyle Ellis, VP, Strategic Partnership Programme, Adobe. “By combining our Industry-leading technology with Deloitte’s rich experience across sectors, we are helping brands make the most of their Data and Content assets, propelling exceptional customer experiences that drive profitable growth.”

According to the report:

• “Based on conversations with Deloitte’s clients, the company’s main strengths are its willingness to challenge clients, people quality and Industry-specific Capabilities.”
• “Since 2021, Deloitte Digital has won 7 Global Digital Experience Partner Awards from Adobe, 16 of its employees have been appointed Adobe Community Advisors and the company has been a Diamond sponsor of Adobe Summit 4 times.”
• “Deloitte Digital has approximately 40 intellectual property assets to help its clients drive value from Adobe technology, including:
  1. Connected Studio Powered by Adobe: This Accredited Solutions helps clients deliver consistent and impactful human experiences by combining Adobe Creative Cloud and Adobe Experience Cloud with Deloitte Digital’s technical, operational and creative Expertise, including Adobe Workfront.
  2. Closed-Loop Marketing Solutions: This Accredited Solutions combines marketing automation and financial management for more cost-efficient marketing. In addition to tracking Content performance based on click-throughs, it enables clients to track the actual ROI of Content and campaigns.
  3. Deloitte Xccelerator: This Accredited Solutions helps clients establish an online presence quickly and cost-effectively by providing a production-ready platform and a suite of reusable components, templates, features and integrations that extend Adobe Experience Manager’s core features.
  4. Dual Zone: This Accredited Solutions, powered by Adobe Experience Platform, enables clients to build customer profiles and unified Datasets from multiple platforms, Data sources and platforms. Together, these target Market segments are based on a complete view of customers.
  5. Investment to Value Map: This tool helps CMO strategically transform and modernise the marketing function.”
• “Deloitte can be a good choice for organisations seeking a multi-disciplinary professional Services firm with broad and deep business and technology transformation Capabilities in Adobe and other platforms.”

about IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given Market. The Research methodology utilises a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given Market. IDC MarketScape provides a Clear framework in which the Products and Services Offerings, Capabilities and strategies and current and future Market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

The insights provided are part of the IDC MarketScape Excerpt, which is an extraction from the original IDC MarketScape assessment. Per IDC policy, only the Vendor Summary Profile for the purchasing vendor will be included in a given IDC MarketScape Excerpt. To gain access to the profiles for All suppliers included in the assessment, contact IDC.