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Unlocking Success with Deloitte as Your Inclusive Business Partner

Embark on a transformative journey of success with Deloitte as your Inclusive Business Partner. Beyond traditional business strategies, we commit to authenticity, empathy, and accessibility, resonating with the diverse tapestry of your customer base. This isn't just a story; it's the heartbeat of our shared humanity, defining why partnering with Deloitte goes beyond financial gains.

At Deloitte, addressing biases is more than a necessity; it's a pledge to understand and cater to individual needs. Navigating the complexities of bias, we guide you in shaping offerings that authentically resonate across demographics. This commitment transcends business strategy—it integrates a human approach into the core of your services.

 

Who are you designing for?

If you design for the average, you are literally designing for nobody. Every user has unique differences. every design decision has the potential to include or exclude customers. Inclusive design is about making informed design decisions, by better understanding user diversity, which helps to include as many people as possible. User diversity covers variation in capabilities, needs and aspirations.

“Inclusive design doesn’t mean you’re designing one thing for all people

You’re designing a diversity of ways to participate so that everyone has a sense of belonging”

Committing to inclusive user experiences, driven by our expertise, triggers a cultural shift within your organization. Fostering creativity and ensuring accessibility, your teams become change architects, embracing diverse ideas. In a world where consumers seek products aligned with their values and accessible to all, our inclusive innovation captures loyalty, unlocking new markets and revenue streams for everyone.

 

Think beyond accessibility

Accessibility, or web Accessibility is the inclusive practice of ensuring there are no barriers that prevent interaction with, or access to, websites on the World Wide Web by people with physical disabilities, situational disabilities, and socio-economic restrictions on bandwidth and speed.

But you should not stop there. Inclusive design encompasses accessibility issues, as well as, the wider range of human differences such as location, education and culture.

Unlock the true business potential

Don´t waste the potential of being truly diverse – it has clearly become a new frontier. First, people feel included when they are treated “equitably and with respect.”

Studies show that companies that prioritize inclusive design outperform their peers in terms of financial performance. This is because inclusive design leads to better products and services that appeal to a wider customer base. By improving usability and accessibility for all, you can increase customer satisfaction, reduce complaints, and ultimately increase revenue.

Deloitte´s research identifies a very basic formula: Diversity + inclusion = better business outcomes. Simply put, make sure you design for a diverse group as there is no average user and find ways to make them feel included.

 

Takeaways - Be inclusive proactively

Avoid assumptions and acknowledge how personal biases might affect the design process. Remember that you are not the user. Instead - Include and engage a variety of different people, including the most vulnerable in the design process.

  1. Provide enough time and resources: earmark resources for including vulnerable groups
  2. Strategically recruit for user research: think about who is in danger of being left behind
  3. Make minorities’ participation meaningful: make sure actually to use the data collected, even if the number of participants is small
  4. Make different people’s participation as comfortable as possible: tailor the approach based on the participants’ needs
  5. Look inward, use diverse design teams, and build an understanding of diversity, equity, and inclusion among the team

Sources: Juliet Bourke, Which Two Heads Are Better Than One? How Diverse Teams Create Breakthrough ideas and Make Smarter Decision (Australian Isstitute of Company Directors, 2016). Deloitte Insights | deloitte.com/insights