CFO Survey

Introduction

The Spring 2026 CFO Survey highlights how Danish CFOs are responding to a more complex environment with focus, pragmatism, and confidence. While macroeconomic pressures – including oil supply disruptions, geopolitical instability, and wider economic volatility – are shaping a more cautious outlook, finance leaders remain firmly focused on what they can control. Their priorities are clear: strengthening risk management, maintaining cost discipline, and, above all, building resilient organisations equipped to adapt and succeed in a changing landscape.

This report explores Danish CFOs’ views on organisational resilience and the specific strategies they are prioritising to strengthen their businesses in response to uncertainty. To shed light on how to lead through volatility, we feature insightful conversations with Henrik Bender, Group CFO of Ambu, and Claus Aagaard, Group CFO of Mars Incorporated, who share their firsthand views on balancing agility with long-term stability.

We would like to thank everyone who participated in the survey and everyone who is taking the time to read this report. We hope these insights offer clear and helpful support for your strategic planning.
 

About the CFO Survey

The spring 2026 edition of our CFO Survey integrates opinions from 122 finance leaders, including CFOs and Finance Directors reporting to the CEO. All of them report to the CEO and lead finance functions at Danish companies. In this report, we refer to them collectively as Danish CFOs. The report covers views on financial prospects and strategic priorities, and the tactical frameworks used to maintain organisational resilience. The survey has been conducted in Denmark since 2017, providing a continuous record of how Danish finance leadership has evolved over nearly a decade.  

This survey was conducted in April 2026 by Epinion on behalf of Deloitte. Findings are based on the responses of 122 CFOs, 14 per cent of organisations with a turnover of more than DKK 10 billion, 51 per cent with a turnover between DKK 500 million and DKK 10 billion, and 35 per cent with a turnover of less than DKK 500 million.  

Sections

CFO Perspectives