Introduction

The current financial and economic outlook presents a picture of declining optimism and increased uncertainty for Danish CFOs. They are adjusting their expectations and strategies to navigate the evolving landscape, with a focus on risk management, cost reduction and digital transformation. 

This year’s report dives into Danish CFOs’ involvement in digital transformation. To shed light on digital transformation and how to approach it as a CFO, we have had insightful conversations with Patrick Jany, CFO of Maersk, and Jesper Andersen, CFO of the LEGO Group, who share their views on the topic. 
 
We would like to thank everyone who participated in the survey – and to all of you who read this report. 
 
Happy reading! 

CFO perspectives

Sections

About the CFO Survey

The spring 2025 edition of our CFO Survey includes opinions from 129 finance leaders, such as CFOs, finance directors, managers and controllers. All of them report to the CEO and work for Danish companies. In this report, they will be referred to as Danish CFOs. The report will cover their views on financial prospects and strategic priorities as well as their involvement in and approach to digital transformation. Our report is published twice a year, and the survey has been conducted in Denmark since 2017, allowing comparison of changes in the perspectives of Danish CFOs over time. 

 This most recent survey was conducted in March 2025 by Epinion on behalf of Deloitte, and its findings are based on the responses of 129 CFOs, 14 per cent from companies with a turnover of more than DKK 10 billion, 52 per cent from companies with a turnover between DKK 500 million and DKK 10 billion, and 34 per cent from companies with a turnover of less than DKK 500 million.  

Download highlight report