Generative AI: A revolutionary disruption
Since ChatGPT went live in November last year, generative AI has been the discussion topic across social media and company boardrooms. With its ability to “create” new content by interpreting and emulating the training dataset, generative AI is expected to disrupt multiple processes, jobs, and industries. The platform is touted to fundamentally alter our perspective on jobs and skills, and tools powered by generative AI are expected to revolutionise current ways of working. Goldman Sachs expects generative AI could expose approximately 300 million jobs to automation and increase global GDP by 7% in 10 years.1
Source-to-pay (S2P) processes have consistently leveraged technological advancements; with such disruptive technology at the door, it is essential to understand what the platform is about, its capabilities, and how it could transform how we procure goods and services.
What is generative AI?
Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio, and synthetic data. The recent buzz around generative AI has been driven by the simplicity of user interfaces and its ability to create high-quality text, imagery, and videos in a short time.
Generative AI is now accessible to all sorts of users thanks to emerging innovations like ChatGPT that can be adapted for use in different applications, including procurement. Walmart has been piloting an AI-based tool “Pactum” for autonomous negotiations with suppliers. While Walmart finds it helpful for landing a good bargain, three out of four suppliers prefer negotiating with AI over a human.2 This strongly indicates that the ecosystem is ready to embrace this disruption.
The sourcing and procurement landscape
Sourcing and procurement operations have historically been at the forefront of technological disruption. From leveraging advanced analytics for spend categorisation to deploying conversational AI for guided buying, source-to-pay tools have continuously innovated to address process challenges. However, many sourcing and procurement functions continue to struggle to optimise efficiency, manage risk, and manage costs (inflationary pressures in recent times).
Deloitte’s 2023 Global Chief Procurement Officer (CPO) Survey sheds light on where procurement leaders across industries are likely to focus in the near term. Procurement leaders have been focusing on improving operational efficiency in their organisations, utilising levers such as hybrid operation models, automation, and centralised processes to gain more control, increase visibility, enforce policy, and reduce process errors. On the talent front, CPOs want to adopt an agile talent development strategy that avoids a one-size-fits-all approach and employs a personalised skill development program for each employee to bridge skill gaps.
According to the survey, 70% of CPOs indicate that procurement-related risk/supply chain disruption has increased in the past 12 months. Risk evaluation tools need capabilities to monitor external risk factors continuously, ingest extensive data, and perform advanced analytics to predict/prescribe risk key performance indicators (KPIs) and preventive management. Though cost management has always been the CPO’s focus, the recent rise in inflation has put additional pressure on procurement organisations to optimise costs further. CPOs have reported high inflation pressures as their organisation’s no. 1 risk.
To address the above challenges, CPOs have continually invested in enhancing digital capabilities. Digital transformation remains the no. 3 priority over the next 12 months, with 80% of CPOs reporting it as their organisation’s top priority.
Generative AI can help address these challenges in procurement by:
Generating value in sourcing and procurement with AI
Generative AI’s greatest potential in source-to-pay is likely proactive risk management, process automation, and decision-making. In an increasingly uncertain world, instant access to accurate information is vital for mitigating and managing risk and empowering organisations. Generative AI can help automate “create” processes in source-to-pay, including “creating” documents (request for X, charters, contracts) or “creating” transactions (purchase orders, invoices).
What’s next for generative AI in the supply chain world?
Many operations in sourcing and procurement still rely on manual activities and swivel chair processes—but generative AI has the potential to transform these day-to-day operations.
Though a definitive tool with the above-discussed capabilities has yet to emerge, generative AI signifies a disruptive change to the evolution of source-to-pay strategy, governance, people, process, and technology.
It is increasingly essential for procurement leaders to recognise the importance of such a change, embrace its capabilities, and incorporate it into their long-term road map. However, embracing the change would require organisations to be prepared to effectively implement the solution. This could include the following steps:
Outline a clear strategy on how generative AI will be integrated into sourcing and procurement operations, including use cases, data requirements, and expected outcomes.
Build the infrastructure required to support the use of generative AI, including data pipelines, computing resources, and analytics tools.
Kick-start initiatives to improve the data quality through data profiling, cleansing, and conversion leveraging rigorous data governance policies.
Develop a robust talent strategy and be prepared to pivot talent to other strategic areas where generative AI changes job definitions significantly.
Prioritise ethics and transparency in using generative AI, including ensuring the responsible use of synthetic data and being transparent about the limitations and potential biases of generative AI models.
The next disrupter for sourcing and procurement operations is definitely here at our doorstep. Stay tuned for our next blog, which focuses on the future of source-to-pay solutions and how generative AI will transform them.
Endnotes:
1 Goldman Sachs, “Generative AI could raise global GDP by 7%,” April 5, 2023.
2 Daniela Sirtori-Cortina and Brendan Case, “Walmart is using AI to negotiate the best price with some vendors,” Bloomberg, April 26, 2023.
Thank you to our contributors: Anantharam B; Rama Krishna N Reddy; Sumit Kumar Singh.