Chief Operating Officers (COOs) play a more pivotal role than ever in today’s fast-moving and ambiguous business landscape. They find themselves helping to meet margin objectives to contribute to corporate success. They steer organisations towards operational efficiency and are responsible for the transformation agenda in many cases. This report reveals the results of an EMEA-wide survey conducted with COOs and senior Supply Chain Executives across industries. In the survey we examined the priorities of COOs, the pressing challenges confronting them, and the difficulties they face overcoming these challenges.