At a time when most CEOs are struggling to deliver competitive solutions and keep up with rapidly changing customer expectations, organisations of all sizes and across all industries must take a deeper look at how they run their businesses and develop their products. Given the rapid pace of technological change, business and technology must move ever closer together to shorten product development lifecycles. At the same time, organisations need to cope with increased scrutiny of IT budgets and the challenge of freeing up financial assets for change initiatives (see also Deloitte’s 'The 9 Big Shifts that will determine your future Business of Technology').
In order to address both challenges, an increasing number of organisations are turning towards product-based technology operating models that enable them to achieve their digital transformation goals while decreasing time to market and optimising overall IT costs. Pivoting towards an operating model focused on products, not projects, managed through the use of lean portfolio management (LPM) techniques, allows business leaders to respond to changing customer demands and market conditions quickly.
A question C –level executives are grappling with now is how to adapt these new ways of working to the specific setup of their organisation. To answer this question it is necessary to consider many different areas, including organisational structure and the approach to transformation, among others. Deloitte has identified seven key principles when shifting to a product-based technology operating model (this is not an exhaustive list of principles. Deloitte is happy to answer any questions).