What’s next for Health Care Professional (HCP) Engagement?

HCP ‘engagement’ describes the model of how biopharma companies engage with their customers and typically covers a broad range of synchronised front line and back-office activities.
 

What does it mean for a biopharma company to truly excel at HCP engagement?

This primer explores the topic in the context of a biopharma company’s operating model and capabilities needed for best-in-class HCP engagement that is adaptive for the future.