Elevating Digital Advertising with Deloitte Compliant Audiences
In a landscape where regulatory scrutiny is high and audience trust is fragile, Deloitte’s Digital Audiences solution delivers a smarter way to reach the right people with confidence. We create custom-built, privacy-compliant audience segments using secure geolocation data, tailored business rules, and industry-grade risk controls. Whether you're targeting recent store visitors or high-intent prospects, our clean-room architecture and data governance ensure every audience is safe, scalable, and compliant by design.
For brands looking to go further, audiences can also be enriched with EthoSense, our proprietary emotion-based segmentation framework — enabling deeper personalization across content, messaging, and creative.
Key takeaway
Whether you're launching a new product, targeting store traffic, or improving media efficiency, Deloitte’s Digital Audiences can help you do it with precision and confidence.
Precision Targeting
Custom Business Logic
Each audience is shaped using client-specific business rules, including definitions of high-value locations, dwell time thresholds, and visit recency — allowing for hyper-targeted audience construction based on actual behavior.
Uber H3 Geotargeting
- We use Uber’s H3 hexagonal grid system to map and analyze location data at a hyper-local level — enabling accuracy far beyond traditional radius-based targeting.
Privacy and Risk
Data Protection
- Offline and online data are processed in separate, secure clean room environments. No raw personal data is exposed. All location signals are anonymized and encrypted to meet internal and regulatory standards.
Privacy & Risk Controls
- Data is opt-in at the source, with robust governance for opt-out management. Our environment is fully SOC3 and ISO27001 compliant and regularly audited by third-party partners.
Marketing Impact
- Custom Fit, Not Off-the-ShelfEvery audience is built using client-specific business logic and geolocation signals, resulting in higher relevance and reduced media waste.
Omnichannel through Cross-Platform Activation
- Once built, audiences can be deployed across DSPs & social platforms, search — ensuring consistent reach and targeting wherever your message needs to land.
Scalable Audience Coverage
- Nationwide in Canada (~38 million) and Globally
Improved Campaign Performance
- With smarter targeting, brands have observed higher CTRs and lower CPAs compared to broad or prebuilt audiences.
Personalization via EthoSense
- For clients seeking deeper emotional resonance, EthoSense segments audiences by personal values, life priorities, and emotional drivers — enabling high-impact personalization.
