Deloitte Canada acquires Pocketed to enhance funding solutions for clients

Toronto, March 10, 2025 – Deloitte Canada is pleased to announce the acquisition of Pocketed (deepND Inc.), a Vancouver-based company known for its innovative approach to helping businesses identify, apply for, and secure funding opportunities. Pocketed’s intelligent matching program uses a comprehensive database of funding programs and employs AI to streamline client experience, ensuring users are matched with the most suitable opportunities.

“This acquisition is another milestone in Deloitte’s mission to support Canada’s most innovative companies. By joining forces, Deloitte will be able to offer a broader range of services, helping our clients stay competitive and accelerate growth in today’s disruptive landscape,” says Anthony Viel, Chief Executive Officer, Deloitte Canada and Chile. “We are investing in innovative solutions, alliances, and companies to build and strengthen Canada’s innovation ecosystem and to empower our clients across all sectors, ensuring their growth and success benefits all communities and Canadians.”

Pocketed’s innovative matching program and AI-powered capabilities will enhance Deloitte’s ability to deliver value to clients by expanding the firm’s grant and SR&ED suite of services. At the same time, Pocketed will plug into Deloitte’s innovation ecosystem and breadth of knowledge, enabling it to scale its impact and reach to new clients and geographies.

Along with the Pocketed team, the company’s co-founders Brianna Blaney and Aria Hahn will be joining Deloitte Canada.

“The integration of Pocketed’s industry-leading technology with Deloitte’s deep capabilities is a force multiplier, transforming how businesses secure funding,” says Brianna Blaney, CEO of Pocketed. “This isn’t about incremental change – it’s about setting a new standard for funding success. Together, we’re creating a smarter, more strategic path for companies to secure the resources they need to grow, compete, and lead on a global stage.”

This alliance underscores Deloitte’s longstanding leadership in AI and commitment to Canada’s Innovation Ecosystem, through our capital and the services the firm provides. Additionally, investments from Deloitte Ventures expect to accelerate the adoption of technology advancements to deliver industry-leading results, exceptional value, and world-class capabilities and insights.

Pocketed, now called Pocketed, a Deloitte business, will be integrated into Deloitte’s Gi³ practice.

About Deloitte Canada’s Gi³ practice
Deloitte's Gi³ practice is at the forefront of building sustainable and vibrant communities where investments and innovation flourish. With a dedicated team of over 150 practitioners in Canada, and 1100 globally, Gi³ plays a pivotal role by informing government policy, fostering collaborations with funding agencies, and providing crucial support to clients in securing various forms of non-dilutive funding. We are committed to empowering innovators and operators, and driving positive change where innovation comes to life.