Peter Danforth

Peter Danforth is a Deloitte partner in the OMNIA AI practice, focusing on the retail industry. He previously worked at Loblaw, where he was responsible for loyalty and customer analytics, and led the introduction of the PC Optimum program, Canada’s largest loyalty program. Peter brings expertise in customer data architecture, analytics, and digital product development to enhance retailers' customer experience, digital marketing, and loyalty programs. His experience spans strategy development to execution and operation of digital marketing, loyalty, and promotional tactics.