Jennifer is a trained behavioural scientist with a passion for creating culture change strategies that close the gap between people’s values and their everyday actions.
Through her work across dozens of behaviour change initiatives – ranging from increasing retirement savings contributions to enhancing AI adoption in the workplace – she has applied a scientific lens to identify the mental, social, financial, and cultural factors that truly influence behaviour.
With a doctoral degree in psychology, her approach is deeply rooted in using evidence to navigate culture transformations and enable behaviour change across diverse organizations. Prior to working at Deloitte, Jennifer founded and grew a behaviour change consultancy within a corporate communications agency. Most recently, she established and led a behavioural consulting practice focused on augmenting human performance with artificial intelligence (A.I.) tools.