Jeff is a leader in Deloitte Canada’s Customer Strategy practice, bringing over a decade of experience advising clients across the Lottery & Gaming industry. He works across the Canadian and global L&G ecosystem, supporting governments, regulators, lottery and gaming operators, and charitable lotteries.
Jeff has led comprehensive reviews of provincial gaming markets and helps organizations navigate market complexity, modernize regulatory frameworks, shape corporate and player strategies, and deliver next‑generation products and experiences that drive sustainable growth. He is a frequent speaker at industry conferences and a contributor to Deloitte’s Lottery & Gaming thought leadership.