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Perspective
14 Oct 2026
3 minute read
The season of savings
Canadians are spending with caution
This holiday season, Canadians are watching their budgets closely, with most expecting to spend less than they did last year. Explore the consumer insights shaping retail in our 2026 Holiday retail outlook.
Key takeaways
- Spending is down: Planned consumer spending on gifts and gift cards is down 5% from last year, even though most households report finances are stable or improving.
- Value matters: Consumers are price sensitive this holiday season, with 80% of respondents actively comparing options or waiting for the best deal.
- AI is shaping the path to purchase: While Canadians increasingly rely on AI to research purchase decisions, only 19% are willing to let AI complete the transaction for them.
Access the 2026 Outlook
Amid ongoing uncertainty around jobs, interest rates, and trade tensions with the United States, planned holiday spending is expected to decline from last year. While gift-giving remains a priority, consumers are scaling back on experiences, travel, and entertaining. To win the sale, retailers will need to deliver value across every touchpoint, from AI-driven product discovery and seamless e-commerce experiences to engaging in-store interactions.
