The last twelve months have been an unexpected period of immense disruption and change. How have these changes impacted what insurance customers want?
Our in-depth survey of over 1,000 Canadians, created in conjunction with a global report, explores and identifies what Canadian customers want from insurers—and provides guidance for the launch of new products, services, and partnerships. This report assesses the challenges insurers face to be differentiated in a market dominated by traditional, price-driven, commoditized products.
Dig into the findings. Discover what customers want and derive strategies for how to differentiate your brand. Read the full report now.