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Retail Reimagined Series

Deloitte’s retail leaders share insights on the latest trends, challenges, and innovations transforming the industry.

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The retail industry is undergoing rapid change, fueled by innovation (including AI and other emerging technologies), evolving consumer expectations, and new market realities. Leading retailers are rethinking everything, from operations and customer engagement to loyalty and security, to stay ahead.

Our Retail Reimagined series explores the trends, technologies, and risks shaping the future of retail. Through focused articles, we examine how organizations are adapting and innovating across areas such as cybersecurity, loyalty, digital, and more.

We know that 60% of shopping begins online, yet 80% of purchases still happen in-store. Leading retailers are investing in the “store of the future” as a connected, experience-driven hub.

Canada has more loyalty program subscribers than any other country in the world. The most successful loyalty programs are evolving to track loyalty value and offer personalized offers through AI and customer data platforms (CDPs).

Data breaches are increasing in the retail industry and hurting customer trust. Today’s retailers need to invest in advanced threat detection, automated incident response, and cybersecurity awareness to stay ahead of evolving risk.

Canada’s retail industry has jumped head-first into agentic commerce, but fraudsters are exploiting agentic AI to launch with more scalable, complex cyberattacks. Our recent survey revealed that it’s paramount for retailers to expand maturity across domains from strategy to technology infrastructure.

Retail Reimagined: Finance transformation

Coming soon in 2026.

Retail Reimagined: Human capital and the frontline workforce

Coming soon in 2026.

Retail Reimagined: Profitable growth

Coming soon in 2026.

Retail Reimagined: Supply chain

Coming soon in 2026.

Retail Reimagined: Data and AI

Coming soon in 2026.

More perspectives from the Retail Reimagined series are coming soon.

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