The COVID-19 pandemic introduced a new shock to the retail industry, accelerating the evolution toward the mall of the future and raising new questions and considerations about what this new destination will look like. How can malls attract customers and bring them back safely? What role will technology play? And how can malls stay relevant in the new normal?
To answer these questions, we spoke with mall landlords, retailers, and consumers to hear their thoughts on what’s next for the mall and what’s likely to change permanently. Through these discussions, we have determined five critical changes that mall landlords and retailers must accept if they want to keep customers coming back. They must:
Read the report to explore the findings and get some insight into what the mall of the future may look like.