Deloitte is the Official Digital Transformation Partner of Basketball Belgium.
This partnership combines in-depth digital transformation across Basketball Belgium, Basketbal Vlaanderen, and AWBB with elite-level sports visibility.
More Than Sponsorship: A Partnership with Impact
Deloitte will actively develop and modernise the digital foundation of Basketball Belgium, including the core operations of Basketbal Vlaanderen and AWBB.
From data management and streamlined digital processes to innovative fan experiences, Deloitte places its expertise as a leading advisory and technology company fully at the service of Belgian basketball.
Together, we're building a stronger community both on the court and in the digital arena, while driving sustainable growth in the Belgian sports industry. And yes, you'll see us courtside too: our logo will be front and centre during Belgian Cats and Lions broadcasts and visible on the shorts of all the national teams.
Let’s make this work.
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Why Deloitte Chooses Basketball Belgium
Belgian basketball has proven it competes at the absolute highest international level. The Belgian Cats and Belgian Lions are more than sporting success stories—they are teams that bring people together, inspire communities, and connect fans. These core values align perfectly with Deloitte’s culture and mission.
As the Digital Transformation Partner, Deloitte will make a concrete difference. By strengthening the digital capabilities of the federation, we contribute to a sport that is becoming more accessible, efficient, and future-oriented for thousands of players, clubs, and fans throughout Belgium.
