Digital connects people and things in ways that allow bits to direct or substitute for atoms in an ever-expanding range of activities, challenging companies to rethink how they create value for customers, the business models that define their competitive position, the operating models required to succeed, and the ecosystems within which they function.
The fundamentals of cost advantage or superior differentiation still hold true. But the ways in which digital technologies have reshaped the landscape have changed the set of choices available, the priorities among the alternatives, and the context in which choices are made.
Monitor Deloitte’s Digital Strategy practice enables organisations to weigh, make and execute customer, business model, operating model and ecosystem choices . We also help organisations design, test and build new propositions borrowing lean and agile techniques from the start-up world, and offer customised Digital Learning Programs for C-suite executives and broader employee populations.