Betting is risky, innovation is risky. But small, regular bets on innovation are the best way to run with risk — ensuring you rapidly capture new markets and drive true impact. In fact, not investing in innovation is by all accounts the riskiest thing you can do. Guiding the portfolios of numerous global and local clients has taught us to always ask three fundamental questions before diving into any innovation investment:
Risk: How do we de-risk our decisions?
Impact: How do we increase our chances of executing successfully?
Strength of belief: How might we turn the value hypothesis into an evidence-based play?